Why is the queue at the doughnut shop so long?

Now I know why the queue is so long..

My friend and I were queueing up for doughnut at Vivocity.. the queue is not really that long at first so we just queue lor.. anyway we got 40 minutes before our movie starts.. and we are quite hungry.. we thought the queue will move quite fast but we are wrong.. it took us about 45 min to get our 2 doughnuts.. and we are nearly late for movie.. many people in front of us are buying half or a dozen.. and there is only one person at the counter taking doughnut.. she seems to be new.. not really sure where are the doughnuts.. there are many different kinds mah.. and she slowly take them one by one.. so slow lor.. and when people buy half or one dozen.. boxes are needed and the counter lady only fold the box when needed and she also fold it so slowly.. oh my goodness.. now I know why so slow.. and the queue behind got longer and longer.. and finally the lady at the cashier also help.. a bit faster but still not fast enough lor..

there are so many people in the kitchen lor.. this can be seen thru their glass window.. why can't some of these people come out and help.. they make so many doughnuts but they are not fast enough to sell them.. no use right.. there are some problems with their management lor.. how can do business like that.. I thought the queue shows that the food must be very nice.. but I find the chocolate cinnamon okay lah.. normal lor.. but is it worth queue for so long.. maybe if I am buying a lot bah.. but not for 2 only..

The shop in Vivocity

this is just one third of the queue bah..

just don't understand why so many people so crazy about doughnuts?